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SAP Customer Experience and CRM knowledge center

What does the future of CRM look like? Explore the latest trends, research, and insights from customer experience experts.
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Analyst spotlight on CX agility

Hear why CX agility is essential to customer loyalty and business growth from Omer Minkara, vice president and principal analyst for Aberdeen Strategy & Research.

Watch the interview

CX agility: The path to customer loyalty and growth

Discover the role of agility in managing CX activities and learn three steps to building and maintaining an agile CX organization in this Aberdeen Strategy & Research report.

Read the report

¹ Gartner, Magic Quadrant for Configure, Price and Quote Application Suites, Mark Lewis, Dayna Ford 21 October 2021

² Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

³ Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

⁴ Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

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