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View replays of executives, experts, and peers sharing transformational stories to help guide, inspire, and reinvent how you run your business.

SAPPHIRE NOW in 2021 highlights

Explore the top videos from each of our tracks, featuring the line of business, audience, and industry topics most relevant for you. Whether you’re looking for perspective from someone who’s tackled a similar problem or looking for innovation, SAP has you covered.

Drive better business outcomes with exceptional customer experiences

Customers want personalized engagements, seamlessness, and transparency. They know businesses can innovate quickly, and now they expect it – at speed and scale. View our top SAPPHIRE NOW sessions to learn how you can be there for your customers and drive better business outcomes.

Transform finance and risk with a unified platform in the cloud

As digitalization has accelerated everywhere, CFOs and finance organizations are empowered to think and act differently. You need the insights and tools to proactively drive a nimble response to any situation. Watch our top SAPPHIRE NOW sessions to learn how SAP solutions can help you harness the power of a unified platform in the cloud to bring unique business value.

Reinvent HR to create a workforce ready for any challenge

Reinventing HR shifts the focus from supporting HR-led processes to delivering engaging, individualized experiences. This is how you create a workforce ready for any challenge and how you stay agile and profitable. Watch our top SAPPHIRE NOW sessions to learn about SAP SuccessFactors HXM Suite and how to reinvent HR so that everyone in your organization will experience wins.

Redefine your industry to become more agile and drive future success

In the past 12 months, we have seen a decade’s worth of change to businesses. Now is a good time to take a step back and look at how business everywhere has been, or needs to be, redefined. Watch our top SAPPHIRE NOW sessions to learn how industry leaders are accelerating their digitalization investment to be better positioned to steer their organizations through disruption, protect their businesses, and drive future success.

Deliver business transformation as a service and meet your customers at their individual departure point 

The IT organization has the unique opportunity to be the agent of change for an organization’s business transformation. Watch our top SAPPHIRE NOW sessions to learn how SAP solutions and offerings, including RISE with SAP, bring the right industry cloud solutions, technology platform, and connected business networks together for your customer.


Discover how the RISE with SAP offering delivers business transformation as a service. Hear how your peers are accelerating their transformation journey.

SAP Business Technology Platform

Connect your applications, data, and processes from SAP and third-party systems in any environment. 

Intelligent ERP

Simplify your IT landscape while delivering powerful business insights through AI, machine learning, and real-time analytics with solutions from SAP. 

Build a unified data strategy

Accelerate data to insight with an actionable strategy. Learn how SAP customers and Olympic triathlon gold medalist Jan Frodeno are outpacing the competition by unleashing the power of data.

Enable agility with SAP BTP

Accelerate business transformation with new experiences, optimized processes, and connected applications by using SAP Integration Suite and SAP Extension Suite.

Help your midsize company thrive with SAP

With over 250,000 small and midsize customers, SAP has expertise in working with companies of all sizes and offers solutions to keep you moving forward.

Request a demo

See the SAP BTP products you learned about in our on-demand videos in action. Product demos offer a great way to experience our products and get a better understanding of the value SAP products offer.


Explore how SAP Business Technology Platform solutions address your business needs and deliver as promised before you buy them. 

Align spend decisions with business strategy in today’s networked economy

The business of business has changed. Innovation and reinvention are driving businesses forward at a pace that is only accelerating. This reality creates huge challenges – and immense opportunities – for those charged with managing a company’s spending. Watch our top SAPPHIRE NOW sessions to learn how SAP is enabling organizations to align spend decisions with business strategy in today’s networked economy.

Enable supply chain resiliency, sustainability, and agility

The fragility of the supply chain has been brought to the forefront of thinking for businesses and customers. Companies now realize that supply chain resilience and agility is paramount to ensuring continual business operations and customer satisfaction. Watch our top SAPPHIRE NOW sessions to learn about resilient supply chains and the need to be predictive, intelligent, and agile to respond to supply chain dynamics.

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