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Topcon: Harmonizing e-commerce with integrated ERP

Topcon Position Systems Inc. wanted to consolidate all seven of its systems into one ERP system based on SAP S/4HANA Cloud. With one scalable, standardized, and cloud-based system, Topcon now sees real-time data across the enterprise. Topcon also implemented SAP Commerce Cloud, expanding its user base by 500%.

The Challenge

Seeking a unified view of global operations to serve customers better

Topcon is on a mission to help close the infrastructure gap caused by a growing world population. Topcon’s products pin down exactly where things are, so builders, farmers, and other customers can work precisely and automatically. To make an impact worldwide, the company wanted an efficient way to scale and expand its international business.


As Robert Schmitz, Topcon’s senior manager for IT business applications, explains, “The main hurdle from a business point of view was all these different ways of working. We needed standardization of both our systems and our processes.” Topcon’s global ecosystem of subsidiaries was neither standardized nor integrated, making growth slow and expensive. Using seven different ERP systems in nine countries made IT support and legal compliance a huge challenge.


What Topcon needed was a real-time overview of global operational data across production, sales, and HR. It also needed to streamline and automate processes. For example, each country had to create and send customer invoices manually, and tasks, such as establishing global inventory levels, were time-consuming. By integrating sales and marketing with its ERP system, Topcon hoped to gain the cross-business order visibility required to automate these tasks and serve customers in a consistent and efficient way.

The Solution

Pulling information together to see more clearly

Topcon consolidated all seven ERP systems into one system based on SAP S/4HANA Cloud. With one scalable, standardized, and cloud-based system connected to core ERP, Topcon now had access to real-time data across the whole enterprise for the first time. This helped subsidiaries stay agile without being dependent on headquarters and enabled Topcon to introduce new business practices quickly and with lower risk. 


Topcon then began to deploy SAP Customer Experience solutions, including SAP Sales Cloud, SAP Marketing Cloud, and SAP Commerce Cloud solutions. One key advantage was that it was able to use standard integrations with SAP S/4HANA Cloud. This enabled a smooth and efficient rollout and reduced the resource burden on IT teams.


These changes have enabled a more streamlined and harmonized experience. Before its digital transformation, Topcon lacked central control of many systems. Now, the company can see all documents across the company and share the latest content in a consistent way. The overall effect is that customers in one region receive the same experience as those in another, strengthening the brand considerably.


Previously, there were multiple marketing systems containing customer information. Now, SAP S/4HANA Cloud maintains a single entry for each customer, with one address and one customer number. Everyone, from sales to support, has fast access to the same high-quality data, enabling enhanced analytics, automation, and insights.

The Result

Building a smarter, more agile sales and marketing organization

Topcon’s digital transformation enabled real-time visibility across sales and marketing, as well as the broader enterprise, based on consistent and accurate data. With one consolidated ERP system, total cost of ownership is down, productivity is up, and processes are smoother and more streamlined. Topcon benefits from smoother compliance with legal and audit obligations based on accurate, real-time data for all subsidiaries powered by SAP Analytics Cloud.


By implementing Intelligent ERP solutions, Topcon has increased customer responsiveness, presented customers with a more consistent brand across the global enterprise, and automated processes to deliver great service. SAP S/4HANA Cloud helps Topcon satisfy local governments’ e-invoicing requirements efficiently, aiding scalability in the face of an increasingly complex localization environment. Financial consolidation and reconciliation processes for month-end close across all nine countries are now fast and efficient.

Industry Company Size Partner
Engineering, construction, and operations Large enterprise N/A
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